THE CHALLENGE
The existing app had a very basic navigation and interface, it lacked appropriate user feedback, the interface was not emotive. We were asked to improve the visual design and usability.
The interface lacked engagement and a modern feel to it
WHAT WE DID
Usability review
WHAT WE DID
Usability review
THE CHALLENGE
The existing app had a very basic navigation and interface, it lacked appropriate user feedback, the interface was not emotive. We were asked to improve the visual design and usability.
The interface lacked engagement and a modern feel to it
Design
We created a more fun and engaging brand to provide a consistent message to the user.
The colour palette aligns with the content of the app with a similar NFL colour, to replace the old dark scheme shown previously. Visual components, infography and icons present an engaging interface for the user and present information in a digestible format.
North weald art group
North weald art group
Website re-design
Website re-design
Project length
2 months
Role
UI designer
Tools used
Figma, Framer
Platform
Web
Project Introduction
North weald art group is a community of local artists that take part in yearly exhibitions and other social events
The website is used to provide information on local events, give a background of the art group and the services they offer.
THE CHALLENGE
The existing website seemed very outdated with a basic interface and poor navigation for the user. We were asked to improve the branding, visual design and its usability to attract a younger and more diverse audience.
The interface lacked engagement and a modern feel to it
Design
We created a more fun and engaging brand to provide a consistent message to the user.
The colour palette aligns with the content of the app with a similar NFL colour, to replace the old dark scheme shown previously. Visual components, infography and icons present an engaging interface for the user and present information in a digestible format.
WHAT WE DID
Usability review
Design
We created a more artistic and modern feel to the website to attract the target audience.
The neutral colour palette with the strong orange accents adds energy to the website and inspires the user. A slightly different font adds a touch of creativity and works well with the colour theme.
